Hey, I'm Matt Ritter
Art and Creative Director, based in Ontario, Canada.
I've spent 16 years in design, creative direction, and marketing, mostly in B2B. I lead teams that push brands forward, and I still love doing the work myself. Today I'm Senior Creative Director at GoodTime.
Additionally, I am a musician and avid runner. On any given day you're likely to find me designing, reading, hiking, biking around town, writing music, or swimming in a lake with my wife, daughter, and son.
Disciplines
- Creative Direction
- Creative AI Workflows
- Brand Identity & Systems
- Brand Experience & Events
- Integrated Campaigns
- Web Design & CRO
- Video & Motion
- Editorial & Report Design
- Data Storytelling
- Team Leadership
- Mentorship
Experience
- May 2025 — Present
Senior Creative DirectorGoodTime
I lead GoodTime's creative vision — owning the brand, campaigns, creative budget, and the website as a performance channel. I partner with Product Marketing, Sales, and Customer Success so every touchpoint drives pipeline, while championing experimentation and AI-powered workflows across Marketing.
- Apr 2022 — May 2025
Creative DirectorGoodTime
Worked with an incredible Marketing team, focusing on building the GoodTime brand and delivering excellent creative work.
- Oct 2018 — Apr 2022
Creative Director, MarketingFormstack
Served a hyper-talented and creative team, setting and maintaining the brand's design and creative vision across all brand and marketing websites, properties, and mediums.
- Jul 2015 — Oct 2018
Design Manager, MarketingFormstack
As a manager, I led and coached a team of Marketing designers and developers, creating best-in-class marketing experiences for our prospects and customers.
- Oct 2014 — Jun 2015
Designer & DeveloperWebMerge
I worked directly with the leadership team to scale the marketing website and drive visual identity forward. Formstack eventually acquired WebMerge.
- Jul 2014 — Jul 2015
Designer & DeveloperFormstack
I designed and developed excellent digital experiences across an array of Marketing mediums, channels, and programs.
- Aug 2012 — Jun 2014
Designer & Developer, Team LeadLiveLink
I worked collaboratively with a great multidisciplinary team designing and developing creative digital solutions from scratch — from beautiful responsive websites to native iOS and Android applications.
- Jun 2010 — Aug 2012
DeveloperBoost Media
At Boost, we worked on a range of client projects, building responsive websites and web applications. Boost Media merged with Cogent to form LiveLink.