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Blue Skies 2022

Blue Skies is an annual music festival in Clarendon, Ontario. The festival is entirely volunteer-run and lottery-based, with a "whatever you can bring is exactly what we need" mentality. I volunteered to produce an art direction for the festival's merchandise this year, in coordination with the festival’s merchandise team.

Challenge
Create a merchandise art direction for a volunteer-run, lottery-based music festival, in coordination with its merchandise team.
Outcome
An illustrated identity applied to posters, T-shirts, performer badges, and tote bags.
Client
Blue Skies Music Festival
Role
Art Director, Creative Director, Designer, Illustrator
Discipline
Event Identity
Year
2022
Blue Skies 2022 illustrated festival poster beside the guitar-and-sun logo

Blue Skies 2022 illustrated grid: guitar, flowers, corn, a camp scene, a camper van, a campfire, and sunglasses Line-art version of the Blue Skies 2022 illustration grid in blue Blue Skies badges, a flower banner, and the event poster layout Blue Skies 2022 poster hanging on a red wall, July 29 to August 1, Clarendon, Ontario Four Blue Skies 2022 festival T-shirts in white, light blue, and black Blue Skies 2022 performer lanyard badge on a teal background Blue Skies 2022 canvas tote bag with the guitar-and-sun logo